24/7 Real Media's Open AdStream Ad Serving Technology Wins AD:TECH'S 7th Annual Award for 'Best Interactive Marketing Technology' Category.

Business Editors

AD:TECH New York 2003

NEW YORK--(BUSINESS WIRE)--Nov. 4, 2003

24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that its Open AdStream(R) ad serving technology won a 7th Annual AD:TECH Award in the category "Best Interactive Marketing Technology."

AD:TECH's conferences and expos are designed for marketers and agencies, which provide information about market trends and issues for interactive, integrated marketing. The conference is being held in New York from November 3rd to November 5th at the Hilton Hotel.

David J. Moore, chairman and CEO of 24/7 Real Media, said, "We are delighted that AD:TECH'S panel of judges, who represent the leaders in interactive marketing, have recognized Open AdStream's industry leading technology. Open AdStream is the gold standard of ad serving technology because it gives publishers and marketers the most complete set of features to deliver, target and manage their ad serving."

Tony Schmitz, chief technology officer and president worldwide technology, said, "Open AdStream's powerful patented technology has revolutionized interactive advertising by making it possible to refine the targeting of ads, evaluate ad performance and then modify ad campaigns almost instantaneously to take advantage of information derived from the behavior of site visitors. The speed and comprehensiveness of the service gives interactive advertising superior advantages as an advertising medium."

Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, YellowPages.com, Jupiter Media and Forbes.com.

About 24/7 Real Media, Inc.

24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

About AD:TECH - The Defining Event for Interactive Marketing

A conference and expo designed for marketers and agencies, AD:TECH focuses on providing the big picture about the market numbers, market trends and issues for interactive, integrated marketing that leverages all that technology and the internet provide.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of November 4, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.